The Pantone Color of the Year is deliberated and debated, and in the end is a decision that takes into account worldwide influences including the arts, travel trends, gains in modern technology and the state of the economy.
Representatives from the Pantone Color Institute collect a multitude of possibilities from around the world then gather to deliberate and determine their choice of the hue that best represents the prevailing moods, up and coming trends and general direction of consumers and the world at large.
Every year, the selection of the new Pantone Color of the Year is a highly anticipated event. The design and fashion industy eagerly await the announcement of the new color. This year was no different.
Fortunately, Pantone recently revealed their 2015 Color of the Year: Marsala.
A naturally robust and earthy wine red, Marsala enriches our minds, bodies and souls… Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness.